Hi i'm Coco! The women behind KUAT.

My journey started in the world of dance, a world that taught me discipline, expression, and the power of being fully present in your body. Through movement, I discovered how important it is to feel both strong and beautiful in what you wear. But as someone who lives in activewear, I kept running into the same problem: functionality was there, but the feeling was missing. 

I wanted more than just performance gear. I wanted pieces that moved like second skin, felt luxurious, and made me feel empowered in every setting.. gym, studio, café, airport. So I stopped searching and started creating. 

That's how KUAT was born.

Why KUAT?

KUAT means strong. But not just in the physical sense. It's about inner strength, elegance, confidence, and owning your space. I created this brand for women who are bold, soft, ambitious, intuitive and who expect their wardrobe to match that energy.

What drives me?

- I believe in quality over quantity 

- I believe luxury can be comfortable

- I believe that femininity is a strength, not a weakness

- I believe that the gym girl era deserves a wardrobe upgrade

KUAT is more than a brand.. It's a reflection of everything I stand for: intentional design, female energy, and living life unapologetically. I'm building this for the women who walk into a room with quiet confidence or who are learning to.

Thanks for being here. Whether your wear KUAT to lift, to rest, or to lead.. you're part of the movement. 

With love,

Coco